Shire of SJ launches equine road safety campaign ahead of Road Safety Week

Published on Monday, 1 May 2023 at 9:09:47 AM

The Shire of Serpentine Jarrahdale has launched an equine road safety campaign, driving awareness of horses on roads within the Shire and urging all road users to ‘Make every journey safe.’

The campaign is being launched during Road Safety Week to take advantage of a national spotlight on driving behaviours and ways we can work together to keep all road users safe. It aims to increase awareness of horses travelling on our roads and encourages courtesy amongst all road users when sharing paths and roads.

The Shire of Serpentine Jarrahdale is the fastest growing local government in Western Australia, which, combined with being semi-rural, has additional challenges like horses sharing roads, and an increased likelihood of children on bikes and scooters on roads.

Shire President Cr Michelle Rich says as Western Australia’s leading equine hub, we take promotion and advocacy for the safety of our horse riders and other road users in SJ seriously.

“With more people moving to the Shire and commuting through our roads, we must prioritise the safety of everyone. The Equine Road Safety Campaign is a simple reminder to all road users of how to share the road safely, together, regardless of whether you’re driving, walking, riding a bike, or on horseback.”

The Shire encourages all residents to help spread the safety message by sharing the videos being launched on social media platforms.

“Everyone deserves to feel safe and confident on our roads, and we’re hoping with your help to share our message, that’s exactly what everyone will feel. Help us, help our community to make every journey safe,” said Cr Rich.

For more information on the campaign visit

Back to All News