Perth Hills Tourism Alliance

The Perth Hills Tourism Alliance (PHTA) is a strategic alliance and demand driver to provide joint tourism marketing spread across the Perth Hills region.

Members include the Shire of Serpentine Jarrahdale, City of Armadale, City of Kalamunda, City of Swan and the Shire of Mundaring.

Key aims of the PHTA are:

  • Have Perth Hills recognised as a key tourism precinct;
  • Increase visitation;
  • Achieve unified marketing;
  • Source appropriate tourism investment funding;
  • Product and industry development;
  • Lobbying and advocacy, and facilitating strategic alliances to achieve all of the above.