Pass wide and Slow - Keep everyone safe on the road

As Western Australia’s leading equine hub, we take promotion and advocacy for the safety of our horse riders and other road users in SJ seriously.

With more people moving to the Shire and commuting through our roads, we must prioritise the safety of everyone.

To drive awareness for horses on our roads, we’re launching this year's campaign ‘Pass wide and slow’. The campaign is a simple reminder to all road users in the Shire of how to share the road safely, together, regardless of whether you’re driving, walking, riding a bike or on horseback.

Meet Claire and Blaze, who will feature in this year's horse road safety campaign in May.

Road Safety: Share the Road Responsibly

The Shire is committed to making our roads safer for all users. Whether you're driving, riding a bike, or on horseback, we all have a role to play in ensuring a safe journey for everyone. Horses can be unpredictable, and sudden movements or loud noises may startle them. Whether you're driving a car, riding a bike, or on a motorbike, please follow these guidelines to ensure the safety of horse riders and all road users:

All Road Users – Make every journey safe. Be mindful that horses can react unpredictably as you approach.

Slow Down - Drive a maximum of 25km/h when approaching a horse.

Pass wide and slow - Leave at least 2 metres of space between your vehicle and the horse.

Watch the rider - The rider may indicate when it's safe to pass, so watch for signals or instructions.

Accelerate away smoothly - Avoid startling the horse with sudden engine noise.

Horse Riders – Wear the correct safety gear and communicate clearly with other road users.

Motorbike Riders – Turn off your engine and allow horses to pass safely.

By respecting each other and following these simple guidelines, we can all enjoy safer roads.

Everyone deserves to feel safe and confident on our roads, and we’re hoping with your help to share our message, that’s exactly what everyone will feel. Help us, help our community to make every journey safe.

Together, we can all enjoy a smooth ride.

Campaign Overview 2024

This campaign aims to increase awareness of horses travelling on our roads and encourages courtesy amongst all road users when sharing paths and roads.

With the Shire of Serpentine Jarrahdale being one of the fastest-growing local governments in Australia, this campaign reminds all path and road users to share the road safely by following the rules and being considerate of others..

Please contact communications@sjshire.wa.gov.au if you have any queries regarding this campaign.

Media and Resources

Our campaign 'Make every journey safe' will be promoted broadly across several different channels including newspapers, websites, social media advertising, organic post content, radio stations and more.

You will also no doubt notice plenty of posters and informative signs placed across the Shire.

Promotional materials for the campaign can be downloaded below.