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Economic Development Strategy 2018-2023

Find out about the Shire of Serpentine Jarrahdale's Economic Development Strategy; a blueprint for the investment, social growth and prosperity of the Shire for the next six years. 

Economic Development Strategy Document Spreads

The Shire of Serpentine Jarrahdale’s Economic Development Strategy (EDS) is an economic development blueprint for the investment, social growth and prosperity of the Shire for the next six years.

The Shire identified as fastest growing local government area in Australia in the Australian Bureau of Statistics 2017 Census, is on the cusp of the single largest transition the area will ever see.

With its rich soils and easy access to local, national and international markets, the Shire has traditionally been home to agriculture, timber and orchards. Now, with recent fast population growth, the Shire is dramatically changing and transitioning into a major growth area with considerable future opportunity for business investment and the generation of thousands of new local jobs.

The next 30 years will see unprecedented growth and opportunity, and if managed appropriately will usher in a new era of vibrancy and wealth for the Shire and the region. This Shire is ideally placed in terms of its geostrategic position, competitive advantages and major industry trends. The Shire will not only grow based on population, it has a unique opportunity to become a leading business and investment hub with the Perth and Peel region into the future.

The vision

The purpose of the EDS is to fulfil the community’s aspirations for “An innovative, commercially diverse and prosperous economy” as highlighted in the Strategic Community Plan 2017-2027.

The vision for the EDS describes the future desired outcome for the economy:

By 2023, Serpentine Jarrahdale will be the economic hotspot of The Peel Region, a premier location of diverse and innovative industries that supports entrepreneurial leaders and investors as well as a dynamic, skilled and fast growing workforce. Shire of Serpentine Jarrahdale will become the regional leader of employment growth and diversity.

Action plan

In order to implement the EDS, a detailed action plan has been developed. The action plan will be regularly reviewed to ensure that specific actions and tasks are relevant as well as adopting new actions and tasks as the local economy continues to evolve.

The action plan identifies the following strategic themes

  1. Planning for the future
  2. Stakeholder engagement
  3. Marketing and promotion
  4. Business support and development
  5. Investment attraction
The specific actions and tasks associated with each strategic theme can be viewed from page 40 to 43 of the EDS.

Download a copy of the EDS

Contact us

If you would like to know more about Economic Development in the Shire of Serpentine Jarrahdale please contact John O’Neill, Manager of Economic Development, Tourism and Marketing on  or 0439 938 442.